What is Customer Experience?
Customer experience (CX) is the sum of all the interactions that a customer has with an organization over the life of the relationship with that company.

How great CX helps your business

01     Reduction in service costs
OVERVIEW

Customers whose initial needs are met call less and require less follow up (call centers, field calls, letters, complaints). Caution: different types of customers have different needs, values and expectations.

RESOURCES TO LEARN MORE

Contact Center – CX Performance Management

Understand how a more efficient call intake process reduces the cost of the contact center department.

Performance Management
How To
Level 2
365 Views
15 Minute Read

CX Financial
Business Case

Understand how reputation and brand trust impacts costs and creates the potential for larger ROI.

Organization Engagement
Case Study
Level 2
365 Views
15 Minute Read
02     Increase in regulator goodwill
OVERVIEW

High customer experience scores and vocal  customer advocacy position the company for smoother rate case approval. Success factor: strong numbers and compelling narrative from the customer’ viewpoint.

RESOURCES TO LEARN MORE

PBR Study Group Work Products

Performance Based Regulation drives affordability, carbon-reduction, and aligns regulatory ...

Organization Engagement
Case Study
Level 2
365 Views
15 Minute Read

Maine
PUC CSAT

Learn how a great Customer Satisfaction Score (CSAT) impacts the rates of public utilities in Maine.

CX Insights
Article
Level 3
365 Views
15 Minute Read
03     Better and cheaper feedback
OVERVIEW

Being in a positive dialogue and relationship with customers means companies hear richer, more candid, more real-time customer feedback, enabling water company to get ahead, rather than catch up.

RESOURCES TO LEARN MORE

Customer Experience Research Methods

This describes quick research methods that can provide exploratory or focused insights ...

CX Insights
List
Level 1
365 Views
15 Minute Read
The customer experience diagram.

CX IS A CROSS-OVER DISCIPLINE.

CX is the sum of all customer touch-points with a company, and
touchpoints breakdown into:

  1. The product (water) that you supply

  2. The stewardship you have in managing the product

  3. How you publicly speak about yourself and to the customer

  4. How your service handles direct needs of the customer

THE RELATIONSHIP BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE is ALWAYS EVOLVING.

The customer service (of a business) and customer experience (of it’s customers) are parallel channels, each driving the other. However, it is up to the business to understand the customer, not the reverse.

CUSTOMER SERVICE

a close up of a black and white logo with squares
Company
Service Channels
Responsiveness
Transactional Ease
Courteous Treatment
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CUSTOMER EXPERIENCE

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Customers
Needs
Preferences
Values
Choice Drivers
Goals

EDF Energy Blue Labs

13 Minute Read
365 Views
Design & Improvement
Case Study
Level 4
FAVORITE
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New Resources

The latest research for your CX growth

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EDF Energy Blue Labs

Learn how EDF’s Blue Labs utilized Amazon’s Alexa to imrove their customer service through voice.

Organization Engagement
Case Study
Level 2
365 Views
15 Minute Read
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Community Form

Learn from your NAWC community

Explore the community forum to get answers to your questions, share your own expertise, and learn from other CX professionals within NAWC.

COMUNITY FORUM
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