A diagram of the four components of a customer experience.

The maturity model is a framework for evaluating Customer Experience (CX).

CX breaks down into 4 core disciplines:
CX Insights, Organizational Engagement, Design & Improvement, and Performance Management.

Each disciplines has a set of capabilities that can be measured and scored, based on your answers to this quiz.

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EDF Energy Blue Labs

13 Minute Read
365 Views
Design & Improvement
Case Study
Level 4
FAVORITE
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Welcome
learn where you stand, and how you can improve
Answer a few questions to understand where and how you can improve CX disciplines.It takes roughly 15 minutes to complete.
13 of your coworkers at New York American Water have shared their thoughts.
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Community Form

Learn from your NAWC community

Explore the community forum to get answers to your questions, share your own expertise, and learn from other CX professionals within NAWC.

COMUNITY FORUM
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New Resources

The latest research for your CX growth

all resources
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EDF Energy Blue Labs

Learn how EDF’s Blue Labs utilized Amazon’s Alexa to imrove their customer service through voice.

Organization Engagement
Case Study
Level 2
365 Views
15 Minute Read
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More Resources

Dive deeper

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The CX Maturity Model Explained

Understand the 4 disciplines that make up customer experience, and how each capability adds up to scores.
EXPLORE
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NAWC Public CX Scoreboard

Explore the scores of all NAWC companies, reach out to those who could help you grow and understand.
EXPLORE
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